Our Approach

Creative imagery fuels your journey toward complete brand presence, to achieve consistent, strategic visibility across all channels.

While most photographers just record the image, we bring a business mindset to visual storytelling. We plan how the assets will be used.

We combine experience in business strategy, communications and organizational operations with photography, video and creative direction to help organizations build visual content with a purpose.

Let's create a library of imagery you can use across your website, google, LinkedIn, recruiting, social media, presentations, email campaigns and other marketing.

We look for the moments, environments and details that make your organization unique.  As a result, you'll receive a strategic visual content library designed around how your organization actually communicates.

We consider how your audience experiences your brand during session design, photography and videography, seeking moments, environments and details that make your organization unique.  We continue to create the story through post-production editing techniques.

We don't just document what is there, we shape the imagery to communicate the story.

We're making strategic decisions about:

  • composition
  • lighting
  • pacing
  • color
  • cropping
  • sequencing
  • visual hierarchy
  • emotion
  • storytelling

With photo and video content created together, under one visual direction, we offer a more cohesive visual identity.  One brand, one creative direction.

When several branding directions are involved- a photographer, another videographer, inconsistent styles, different editing, different visual language... the result is often a branding mess.

In the end, strategic imagery will allow you to achieve a consistent brand content ecosystem:

Imagery → Website → Google Business → Printed Materials → LinkedIn → Social Media → Email Marketing → Print Advertising → Recruiting → Sales → Presentations 

We're so grateful for the opportunity to visually tell your unique story.

 

Tell us more about your project > Send a message here to set up an introductory call.

- Ryan Gallagher

 

 

Through all stages of production, our focus remains on mastering four key elements of portraiture:

Relationship

 

It's so important that we quickly earn your trust. Let's face it, most of us aren't every day models, so you may be a little nervous before your photo session. We'll give clear direction so you don't feel awkward or uncertain of how you're doing.

Figure

 

Any fine art painting or portraiture book will emphasize attention on leading lines, angles, curves and positioning of the hands. Each can be used to draw the viewer's attention back to the subject.

Attention to these details makes or breaks the photograph.

Creative Vision

 

This is the fun part - the storytelling. In addition to landscape/environment selection, deciding how to use light, color, texture and design makes each photographer's approach to describing a moment unique. It's their style of making an idea a visible reality.

 

Technical Accuracy

 

a range of equipment is used to capture depth of field and sharp, quality images based on the portrait setting.

 

Canon TS-E 45mm f/2.8 Tilt Shift

 

Built for correct linear perspective in architectural images, this tilt shift lens can also be used for artistic portraiture, making use of shallow depth of field and soft bokeh.

 

Canon EF 70-200 mm f/2.8L

 

This telephoto lens helps me stay in the moment, but from a distance (outdoors with a barrier between me and the subject, during a Wedding ceremony, sports photography, etc.) It's also super fast, which helps freeze the action when dealing with movement.

 

 

Canon EF 35 mm f/1.4L

 

This wide angle lens produces super sharp images and wide aperature for nice depth of field. It's become my workhorse lens for portraits.

 

 

Canon EF 17-40 mm f/4L

 

A wide angle lens with zoom that allows flexibility in frame choice. Great for panorama/environmental images and group portraits.

 

 

Canon EF 50 mm f/1.4

 

It's tough to take a bad portrait with this lens in hand. Great for even shallower depth of field.